The juries composed of 300 international advertising professionals voted the Volkswagen brand among the best in the industry in eight categories.
Following the tradition of the classic "Think Small" campaign created in the USA by Doyle, Dane & Bernbach back in the early 1960s, a lot of this year's VW award winners were both subtle and clever. In the case of the Australian print ads for Volkswagen's Park Assist technology, a Volkswagen car isn't even featured. The Australian advertising print campaign and the German spot "Don't make up and drive" were particularly successful, each coming away with the industry's top awrd - a Gold Lion.
"We are delighted with our success in Cannes", Luca de Meo, Director of Marketing for the Volkswagen Group and the Volkswagen brand, said.
"These 23 Lions are a wonderful achievement for us and our agencies. They also pick up on our two key brand values of responsibility and innovation and reaffirm our commitment to be creative and innovative the world over while at the same time never losing sight of our customers' needs."
The Volkswagen campaigns honored in Cannes include creative work from Norway, UK, Australia (pictured), Sweden and South Africa. The "Don't make up and drive" spot, which was voted the best viral video in the "Cyber Lions" category, addresses a topical issue: each year, hundreds of thousands of accidents worldwide are caused by women drivers applying make-up.
images: VW Media.