Countdown to new Ford Mustang is on
The official December 5 (US time) reveal of the new Mustang (which is expected to be available as a 2015 model from mid-to-late 2014) will take place in Ford HQ at Dearborn, as well as New York, Los Angeles, Sydney, Barcelona and Shanghai.
To mark the occasion, Ford are undertaking a social media blitz to build excitement for the new model ahead of its unveiling.
Teaser shots and information revealed at the Los Angeles International Auto Show claim the latest version of the iconic pony car will offer greater refinement, world-class power and performance, as well as innovative new technologies.
Already the most "liked" vehicle on facebook, according to Ford, the Mustang has more than 5.5 million facebook fans, with more than 1 million photos tagged on Instagram.
Ahead of the December 5 reveal, Ford are releasing the #MustangInspires film series -short videos developed by 15 top Instagrammers, showing what Mustang represents to its fans, using images supplied by same, with a video uploaded each day in the lead up to the new model's unveiling.
"Mustang has come to be much more than just a car for its legions of fans spanning the globe, from New Zealand to Iceland and Shanghai to Berlin," said Jim Farley, executive vice president of Ford global marketing, sales and service and Lincoln.
"Everybody has a Mustang story, and the emergence of social media has helped the Mustang community share and connect these personal moments in not just words, but photography and video," said Farley in reference to the Mustang Inspires video series.
Instagram (http://instagram.com/ford) will also be the first place to see the new Mustang, giving fans a tease of what to expect on December 5 (US time).
In just over two weeks' time, the all-new Ford Mustang will make its debut in six cities on four continents. The reveal events will take place in Dearborn, Michigan; New York; Los Angeles; Barcelona; Shanghai and Sydney.
Ford will spotlight all of the Mustang reveal activities in Europe, Asia, Australia and the United States by sharing photos, videos and stories throughout the day. Fans are invited to follow along at:
_ http://ford.to/FordMustang50
_ https://www.facebook.com/fordmustang
_ https://www.facebook.com/ford
_ http://instagram.com/ford
_ https://twitter.com/fordmustang
_ https://plus.google.com/+ford/posts
