Goodwood announces 2010 Festival of Speed theme

The theme for the 2010 Goodwood Festival of Speed - provisionally to be held on 2-4 July 2010 - is 'Viva Veloce! - The Passion for Speed'. This theme celebrates Italy's all consuming fascination with motor racing, and its global influence on the sport. From Alfa Romeo to MV Agusta, Ascari to Agostini, and Monza to the Mille Miglia, Italians have raced with breathtaking fervour, inspiring desire and devotion that transcends national identity.

Italian DNA runs through many of the sport's most memorable and passionate performances. Whether it's Fangio and Wimille dominating the immediate post-war years in Alfa Romeos, Moss and Behra battling against the odds in Maseratis, Villeneuve and Schumacher's towering achievements in Ferraris, Toivonen and Kankkunen blasting through the forests in Lancias, or Surtees and Hailwood sweeping all before them on MV Agustas, competitors from many nations have shared in Italy's glory.

Equally, many legendary Italian motor sport heroes took on their countrymen in non-Italian machinery, such as Nuvolari and Varzi in German Silver Arrows, Agostini and Rossi rising to new heights on Yamahas, Mercedes-Benz conquering the Mille Miglia, and Porsche making the Targa Florio its own. The 2010 Festival of Speed will honour the cars, motorcycles, drivers and riders that raced with unbridled Latin zeal, and the legendary feats they achieved, with a particular emphasis on the centenary of one of Italy's most celebrated marques - Alfa Romeo.

Running alongside the 2010 Festival central theme, Goodwood will also celebrate 60 years of the Formula One World Championship, with a gathering of cars and drivers that have shaped the history of motor sport's most glamorous series. The 60th anniversary of the epic Carrera Panamericana road race, and 50 years since the RAC Rally took to the forests for the first time, will both be marked in true Goodwood style too.

Also in action for 2010 will be a dazzling array of cars and motorcycles from a huge variety of disciplines, enhancing the Festival's reputation for showcasing not only the world's most famous stars, but also its lesser known gems. Tackling the famous 1.16 mile Goodwood hill climb on two-wheels and four will be everything from early Grand Prix and endurance machines, to off-road and contemporary racers. Complementing the overall Festival of Speed theme will be a host of other attractions at the world's greatest celebration of motoring, including the celebrated Cartier concours d'elegance.