LaFerrari' unveiled at Geneva Motor Show

The LaFerrari name (literally 'The Ferrari') comes from what Ferrari President Luca di Montezemolo calls "the maximum expression of what defines our company - excellence." In this context, the 'La' prefix infers this car is the ultimate Ferrari, the one by which all others are compared.

Only 499 examples of the LaFerrari will be built, with the limited edition series serving as not only an exclusive collector's special, but also as an experimental testbed for technological solutions that will filter down to Ferrari's "volume" production cars.

Of particular significance in this context is the introduction of the hybrid system which, making full use of the Scuderia Ferrari's F1 KERS know-how, has resulted in a solution that exalts Ferrari's fundamental values - performance and driving thrills.

The hybrid technology used, known as HY-KERS, represents the perfect combination of maximum performance and lower emissions. LaFerrari in fact emits just 330 g/km of CO2 but without resorting to electric-only drive which would not fit the mission of this model. The HY-KERS system is, however, designed so that in future applications a car can be driven using exclusively electric power for a few kilometres and, during development testing, a full-electric version of LaFerrari achieved just 220 g/km of C02 emissions on the combined cycle.

The LaFerrari is equipped with dynamic controls that are integrated for the first time ever on a Ferrari road car with active aerodynamics and the HY-KERS system. Thanks to Ferrari's proprietary logic which govern all the systems, the car can achieve absolute levels of performance, aerodynamic efficiency and handling without any form of compromise in any area. A very advanced and uncompromising approach was also taken with the interior design which features an HMI inspired by F1 single-seaters.

"We chose to call this model LaFerrari," declared Ferrari's President, Luca di Montezemolo, "because it is the maximum expression of what defines our company - excellence. Excellence in terms of technological innovation, performance, visionary styling and the sheer thrill of driving. Aimed at our collectors, this is a truly extraordinary car which encompasses advanced solutions that, in the future, will find their way onto the rest of the range, and it represents the benchmark for the entire automotive industry. LaFerrari is the finest expression of our company's unique, unparalleled engineering and design know-how, including that acquired in Formula 1.