Subaru BRZ to be sold online only
The BRZ will be sold at a National Driveaway Price* starting at $37,150 with the car going "live" at 12 noon on Monday 16 July.
Nick Senior, Managing Director, Subaru Australia, said: "Our online initiative offers a fantastic level of transparency for BRZ customers, which is in line with our All 4 the Driver customer commitment.
"They will know exactly what the price is going to be and vehicle availability. They can choose their delivering dealership and can even arrange a trade-in valuation.
"This may well be a world first in terms of being able to complete the entire new car purchase process online."
"We knew that we wouldn't have sufficient BRZs to supply our entire network immediately following the launch," Senior added.
"The online approach allows us to place demonstrator BRZs with selected dealerships, from which customers can arrange test drives via subaru.com.au and also select their preferred delivering dealer.
"Where required, there is an online option to arrange a trade-in valuation and there is also a handy finance calculator**."
The purchase contract will be completed entirely online and the cars will come with a free three-year/ 60,000 kilometre scheduled service plan***. Dedicated customer support is offered via a Subaru Australia BRZ coordinator, from order to delivery. Customers will receive regular updates, equalling a high level of information. Customers wanting paper brochures and specification sheets can still access them from any Subaru dealership, or via subaru.com.au.
Senior said Subaru's research indicated few if any prospective BRZ customers would not have website access, but any that do not may simply visit a dealership, which will be able to guide them through the online process using a computer on site.
The online process includes the ability to nominate a delivering dealer, trade-in valuation option, finance calculator and insurance information.
Subaru believes the online-only option simplifies the research and buying process for customers, with price transparency of a uniform National Driveaway Price, backed by a three-year/60,000km service plan, which is available only via the Subaru National Network.
In addition to selling the BRZ online, Subaru have also made the process of booking a test drive of the BRZ an online process as well. Customers entering their postcode online at subaru.com.au can access their nearest outlet with a BRZ demonstrator on the floor, with no need to visit the dealer beforehand.
The exclusive online purchase process will be reviewed in quarter one 2013, when more production becomes available.
* The National Driveaway Price includes the vehicle price, 12 months private registration, stamp duty, CTP insurance cost estimate (based on private purchaser with good driving record), and the BRZ three-year/60,000 km Service plan*** and is not applicable to business or government buyers.
** Online finance calculator provided by Subaru Australia for illustrative purposes only
*** The BRZ three-year/60,000 km service plan covers all items specified under the standard "Maintenance for Normal Operating Conditions" schedule detailed in the Warranty and Service Logbook . This includes inspection and adjustment of all items listed, genuine parts, labour and fluids required for each standard schedule service. For full service plan terms and conditions go to subaru.com.au.
