Subaru offer online pre-ordering for new WRX

Subaru is giving its first 100 customers for the new generation WRX the ability to pre-order online - and be allocated an individually-numbered car upon delivery, plus their first scheduled service for free*.

From 12 noon today (Tuesday, November 26), customers can visit a secure payment portal on subaru.com.au to nominate their vehicle colour, transmission and authorised Subaru retailer with whom they want to complete their contract.

The link that goes live at midday today is: www.subaru.com.au/wrx-top-100.

Subaru Australia will take a fully refundable $2,500 deposit, which guarantees customers their new pre-ordered WRX is in the first Australian batch, due to land in March/April, 2014.

Customers will then need to complete the transaction and finalise paperwork with their Subaru retailer within 14 days of the vehicle landing.

Online pre-orders will close at 11:59pm on December 13, or as soon as the 100 WRXs are pre-ordered, whichever comes first.

Subaru Managing Director, Nick Senior, said: "We've already had a huge spike of interest in WRX on our own website and are aware of significant pent-up demand.

"This initiative will offer our most dedicated WRX fans the opportunity to secure their car early, while also adding cachet to their purchase by getting an individually numbered vehicle."

After the first 100 pre-order deposits are taken, sales will continue through the traditional Subaru retail network.

"We think this initiative will benefit our network by creating even more interest in WRX," Senior added.

As pricing and specification will not be announced until closer to launch in March, 2014, customers making online orders will have the right to have their entire deposit fully refunded.

The new WRX was unveiled at the Los Angeles Auto Show last week. See more here.

NOTE: US-spec version pictured

*First scheduled service, at six months or 12,500 kilometres, only available to first 100 customers who actually pre-order and take delivery of their new WRX. First service is to be conducted at an authorised Subaru outlet. Covers all items specified under the standard "Maintenance for Normal Operating Conditions" schedule detailed in the Warranty and Service Logbook. This includes inspection and adjustment of all items listed, genuine parts, labour and fluids required for the first standard schedule service.