1953 FJ Holden. July 2008

Numerous modifications had been made, with the more significant being the change from lever type shock absorbers to telescopic in early 1953. A PVC interior trim was introduced in 1951. Much more was to come, with the model range expanding in January 1951 to include a utility, and a Business Sedan in July 1953.

The Famous FJ Holden was introduced in July 1953 and was the only facelift to the original 1948 Holden. By adding more features, more chrome and a greater range of options to the original Holden, the company created Holden number two. Gone was the vertical grille, in its place an elaborate horizontal chrome affair. There were also different hubcaps and bumpers and new bright metal body decorations including small chrome fins on the rear guards.

Although only a face lifted version of the 48-215, the FJ built on the successful formula of its predecessor to cement Holden's position as the country's most popular car. The FJ used the same powertrain as the original Holden. The FJ was available as Standard sedan, Business sedan, Special sedan, panel van and utility. An FJ station wagon made it to prototype stage, but was never put into production.

If the original 1948 model had been light on for creature comforts the new FJ Special sedan made up for it. The Special gained leather seat trim, front door armrests, front door courtesy switches, cigarette lighter, chrome instrument surrounds, dash fascia grille extending to the glovebox, rear passenger assist straps, black knobs with chrome inserts on dash controls and window winders. Larger 5.90 x 15 tyres were fitted and there were small chrome fins added to the rear guards.

By 1954, Holdens were being produced at the rate of 250 per day. Exports also commenced with 300 FJs sent to New Zealand. Although by the mid-1950s the FJ was looking a little dated, it still represented good value. A total of 169,969 were produced.