50 Cent's Pontiac G8 at SEMA

Now, 50 Cent has teamed up with Pontiac and New York-based tuner to the stars, Will Castro, and his shop, Unique Autosports, to build a one-of Pontiac G8 performance sedan. It debuted at the 2007 SEMA Show in Las Vegas. "Partnering with Pontiac has given me the opportunity to create something truly unique - a customised performance vehicle I am really proud of," said 50. "The G8 is like none other and it pushes the boundaries of what people think a car has to be." The new G8 - which goes on sale nationally in early 2008 - is totally customised, with custom paint and exterior appointments, as well as a re-trimmed interior outfitted with an audio system that shakes the ground as much as 50 Cent's three albums shook up the charts.

The car is powered by an LSX 427 engine dyno tested to more than 500 horsepower and assembled only with components available from the GM Performance Parts catalog or GM Parts. "The most interesting aspect of the project is what we didn't do to the exterior," said Will Castro. "We didn't add a body kit, spoilers or lower the car. The G8 has the right stance and appearance, so we only accented the original form with details that made it unique to 50 Cent." Inside, the G8's black, leather-covered seats were re-trimmed with perforated red leather inserts - with similar trim used on the armrests. The 50 Cent/Unique Autosports logo was embroidered into the seat headrests and custom floor mats. The finishing touch for the G8 is an 800-watt JBL audio system, with complementing amps and a subwoofer.