Available initially for BMW 1 Series drivers, the performance products reflect BMW's high standard of development and production in both design and quality.
The new 1 Series Coupé, along with five-door models, will be available with retrofittable BMW performance options for the suspension, drivetrain, aerodynamics, and cockpit of the car.
The BMW Performance options are tailored to the car, reflecting the sporty, dynamic and innovative style of the brand in its technical and design features, and fulfil all of BMW's excellent standards in terms of quality and safetyBMW Performance products are sold and fitted by BMW dealers and covered by BMW's full warranty.
All BMW Performance components are available individually, and whilst each driver can personally choose from the selection, the consistent focus on a sporting experience at the wheel ensures all BMW Performance products come together in a harmoniously balanced overall package.
The BMW Performance Aerodynamics Kit optimises the dynamic driving qualities of the car and provides a powerful look in everyday traffic. It comprises a striking front air dam with a highly expressive, fully integrated surround on the BMW kidney grille in black high-gloss look as well as dynamically contoured side sills.
Model specific accessories made of carbon-fibre are also available in the interest of enhanced aerodynamics. These are carbon exterior mirror caps, the BMW Performance carbon rear spoiler as well as the BMW Performance carbon diffuser.
BMW Performance components for the car's chassis and suspension further exploit the dynamic qualities of the 1 Series Coupé. Highlights include BMW Performance sports brakes, BMW Performance suspension, BMW Performance spring-strut reinforcement bar made of carbon-fibre, as well as attractive double spoke light alloy wheels.
The BMW Performance sports brakes comprise extra large, vented brake discs perforated on the front wheels and further refined by slot openings. The six-piston fixed caliper brakes on the front axle are finished in brilliant BMW Performance Yellow and bear the words "BMW Performance". The same design- ation is found on the spring strut reinforcement bar fitted within the engine compartment for greater body stiffness.
The BMW Performance 18-inch double spoke light alloy wheels accentuate the sporting character of the car and enhance agility to an even higher standard through their particularly low weight.
The enthusiast is able to give the interior of his car a genuine sports car look through BMW Performance products. The driver's workplace benefits, for example, from BMW Performance sports seats in motorsport design. With genuine bucket contours, these seats are ergonomically tailored to the body, offering not only significant seating comfort but also sophisticated and slender design through their stylish finish in black alcantara.
Beneath the integrated headrests are two openings on each side covered by plastic tops finished in Ferric Grey. The side airbags are also integrated in the seats. BMW Performance sports seats are available for the driver and front passenger.
The BMW Performance gearshift lever helps to make the process of shifting gears even smoother and more dynamic. Finished in optimised ergonomic design, the gearshift knob made of chrome and black alcantara ensures precise operation and shortens shift travel by approximately 25%.