HEAR! HEAR! 'MIMI CARS' PREVIEW THE TOKYO AUTO SHOW

December 2, 2011 11:58 AM AWST

The 42nd Tokyo Motor Show opens to the public this Saturday, December 3. Ahead of the event, two radio stations, TOKYO FM and J-WAVE, have been touring the Tokyo region in a pair of Mimi (ear) cars to get feedback from Tokyo locals to the question of "What car will change the world?"

Of course, the promotional cars, which appear to be based on modified late model Toyotas (can anyone identify otherwise?), are hard to miss thanks to the huge 'ears', which have been fixed to the rear doors.

The tagline for the 2011 show is 'mobility can change the world', so the two radio stations have been touring areas around Tokyo and surrounds since late September, collecting feedback and opinions from Japanese locals on "What car will change the world?"

The answers collected from both cars will be revealed at the Tokyo Motor Show, as well as on the participating radio stations and supporting website - www.mimicar.jp