Skoda 'Man-Pram' is the ultimate baby carrier

Created to celebrate the international launch of the Octavia RS - the fastest Skoda ever - the company gave a team of engineers the task of bringing the same qualities that go into the car to other everyday objects. These included the RS Man-Pram and have been highlighted in a new ad launching the third-generation Octavia RS.

Why an RS-spec pram? Skoda commissioned a survey of 1,000 dads in the UK and found that 76% admitted they would spend more time pushing a baby if they had access to a higher spec and more stylish buggy. The RS Mega Man-Pram was the result.

Standing 1.5 metres high, the buggy comes complete with wing mirrors, hydraulic suspension, 20 inch alloy wheels, oversized brake callipers, anti-stress grips and a headlamp beam for night walks. Tots lucky enough to be carried on board can look forward to "sports-style upholstery" and "adjustable lumbar support".

The full list of the RS Mega Man-Pram's high-tech features, as determined by the Skoda UK survey, are as follows:
- Wing mirrors
- High-spec brakes including brake lights
- High-beam headlamp
- Hydraulic suspension
- 20-inch alloy wheels
- All-terrain tyres
- Oversized brake callipers
- Anti-stress push-bar grips
- Sports-style upholstery

Heidi Cartledge, Head of Marketing at Škoda UK comments: "The 'RS Mega Man-Pram' proves what you can do when you take the RS vision off road and drive it straight into the nursery.

"We used it in the new Octavia RS TV ad because we wanted to bring to life the idea of enhancing the performance of everyday objects. The high tech-buggy gives a tongue in cheek sense of what you could experience if you RS'd your life".

The 'RS Mega Man-Pram' features in the new advert for the Octavia RS, which has debuted exclusively on YouTube http://youtu.be/BgZluCEBS6w