It’s actually an option Chevy offered in 1968 to celebrate 50 years of truck manufacturing.
The gold is more of a yellow metallic on this example, but the white-gold-white combo was standard on the 50th Anniversary option package.
What is custom on this slick pickup is just about everything else, starting with the 20-inch Rally alloys, which are connected to a drop spindle front end and airbag rear end.
Most of these 50th Anniversary option packages were powered by a 327 V8 (although they could be had with any Chevy truck engine offered in ’68), but on this example, a 350 Chev V8 is under the bonnet, matched to a Turbo 400 trans and Camaro 10-bolt diff.
Inside, the 50th Anniversary option package featured a gold dash, dash pad and visors, as well as white seats with gold inserts. In this example, that’s been replaced with a custom leather trimmed in saddle brown leather-look vinyl with diamond quilting, with the same treatment applied to the door cards and dash top.
This unit was for sale at the show and had sold before the weekend was over.