Detroit Electric is back
In a press release issued on March 19, the new Detroit Electric promises to create more than 150 jobs, and expects to build 2,500 electric-powered sports cars annually. A site has also been identified to assemble the first ever pure electric sports car in Michigan, with production to start in August. The company has headquartered itself in the iconic Fisher Building, in downtown Detroit.
The predictions seem bold, especially given that recent sales figures suggest a cooling in the demand for electric vehicles, especially in the USA, as petrol and diesel-electric hybrids are proving to be more popular with customers.
However, Detroit Electric say their upcoming two-seater model (which has more than a touch of C7 Corvette in the teaser images released so far) is the result of five years of relentless research and engineering development.
The new Detroit Electric two-seater sports car will be launched early next month in Detroit, ahead of a global public reveal at the Shanghai Motor Show on 20 April. The show will also provide the platform for Detroit Electric to share an exciting announcement about a major partnership with a global carmaker. Full details will be announced at the show.
With an expected on-sale date by the end of August 2013, Detroit Electric say their new sports car will spearhead a diverse family of all-electric production cars, including two other high-performance models that will enter production by end of 2014.
"We are proud to become the fourth car manufacturer born out of Detroit, and the first to manufacture a pure electric sports car from Michigan," said Don Graunstadt, CEO, North America Operations at Detroit Electric.
"We are committed to doing our part for this great revival of Detroit through innovation, entrepreneurship and determination - what we like to call 'Detroit 2.0'. Our investors and management team are thankful to the State of Michigan for the help provided in allowing Detroit Electric to carry on the legacy that began in Michigan so many years ago."
