Jack Daniel's - from whiskey to wheels

Making its debut at the recent Bright Rod Run, the Jack Daniel's pickup is based around a 1930 Ford, and runs a 5.7-litre Chev V8 and Turbo 350 trans.

The resto and customisation was done by Luke Brand of Brand Speed Chop & Custom, in Traralgon, Victoria. Luke and his team, which also included Southern Chassis Works in Warragul, spent over 1,100 man-hours working on the project, which they completed in just three months.

Beginning with a rust covered 1930's Ford that had many major parts missing, Luke took a 'no short-cuts' approach to the build. The frame was stripped down, a new chassis fitted and cabin built, along with fresh panels, wiring and assembly. After test-fitting all the panels and parts, the pickup was pulled down again for paint - in Jack Daniel's signature black, of course - re-assembled and made roadworthy for its appearance at Bright.

The restored pickup is currently available to win as part of a Jack Daniel's contest. Entry is via purchase of a special promotional pack of Jack Daniel's, available now nationwide. The competition closes on 28 February 2013, with the winner being announced in March 2013.

Look for the specially marked Jack Daniel's products at participating liquor retailers for details.

Images: courtesy of Frank PR