MINI revives Lonely Planet foundation journey
Using a Cooper D Clubman, the pair are recreating a seminal trip over the same route originally made in a classic Minivan in 1972.
The first cross-continental London to Sydney trip was made by Lonely Planet co-founders Tony and Maureen Wheeler, which led to the publication of their first guidebook, "Across Asia on the Cheap", published in 1973. The book's success led to the start of the iconic travel publisher Lonely Planet.
The Wheelers paid just _60 for their 1962 Morris Mini Traveller, which they drove from London to Kabul in 1972. It had a top speed of 70mph and with its timber option would have cost _552 new. By comparison, the 2013 MINI Cooper D Clubman, which the Lonely Planet team are driving from London to Istanbul, has a top speed of 122mph, a 1.6 litre engine putting out 112bhp and an average fuel consumption of 72mpg.
The modern trip will be documented on the road using social media, blog entries, map updates, photos, videos and magazine features. The writers will also call on Lonely Planet's great network of travel experts and online community for suggestions of new and imaginative experiences to try along the way.
According to Lonely Planet Traveller editor Peter Grunert: "This is an incredibly exciting project for Lonely Planet, 40 years on we are still seeking the world's most original experiences out there on the road. The world has changed immeasurably in the past 40 years, with borders opening up, transport links improving and new technology available. We are recreating the trail blazing spirit of Tony and Maureen's first trip, using a similar MINI and route, but with a 21st century twist to reflect the world of travel today."
Co-founder Tony Wheeler said "I'm really excited to see how the trip turns out, travel has changed so much since 1972, with new destinations emerging such as Myanmar and others, like Afghanistan, no longer open to tourists. This is a great way to celebrate the heritage of Lonely Planet by recreating how it all began but with new technologies and ways of travelling for the 21st century. For me, Lonely Planet has always been about the journey, so it's great to still be out there on the road 40 years later."
The journey can be followed at: www.lonelyplanet.com/across-the-planet, on Twitter @LP40trip and in forthcoming issues of Lonely Planet Traveller magazine.