MINI Australia are providing a fleet of Movember-branded MINI Paceman and MINI Countryman vehicles for the charity, in its tenth year as a fundraiser. MINI will also supply the major prize for Movember 2013 - a MINI Paceman Cooper S, which the winner will have access to for 12 months.
Movember, the world's largest men's health movement, has expanded its men's health support recently, and will now also raise funds for testicular cancer as well as prostate cancer and mental health.
Conceived back in Melbourne in 2003 by a group of mates, Movember now runs officially in 21 countries across five continents and has raised over $440 million to date for men's health.
Jason Hicks, Movember chief operating officer said, "It is fantastic to have such an iconic brand, steeped in history, supporting Movember. We are thrilled MINI has come on board, offering Mo Bros and Mo Sistas who register and raise $20, the chance to ride in style for a year in their very own MINI Paceman. We'll be hitting the roads this Movember in the MINI Movember fleet, raising awareness and supporting local moustaches around the country."
"At MINI we are proud to be driving support for Movember in 2013," said Kai Bruesewitz, general manager MINI Australia. "We pride ourselves on taking a new slant on partnerships and growing a Mo to raise awareness for men's health is certainly a unique conversation starter."
Registrations are now open at movember.com. Men can be involved by signing up as a Mo Bro and committing to grow a moustache during November. Women can also show their support by signing up as Mo Sistas and championing men's health messages throughout the month.
The JUST AUTO Network are also supporting Movember in 2013. Find out more about us here.