Nissan's Muarano has proved there is already interest in, if not a market for, a convertible SUV. In the case of the Evoque, Land Rover's convertible concept builds on the global success of the production Evoque and will be shown at Geneva to gauge reaction and to assess the potential of the soft top SUV for production.
The concept has been developed by a team led by Land Rover Design Director, Gerry McGovern. Commenting on the concept, McGovern said: "The Evoque lends itself beautifully to the idea of a convertible. This study is not a traditional convertible design execution - instead we have worked with the balance of the Evoque's lines to retain its distinctive shape and create something that is unique and, we believe, highly desirable."
The concept features a fully retractable premium roof system with a Roll Over Protection System [ROPS]. The concept cleverly combines capability and versatility with a drop down tailgate and a comfortable four seat package. The vehicle retains key Land Rover characteristics including a command driving position and all-terrain capability. The Evoque's dramatic rising waist line and distinctive shape has been retained and, according to Land Rover, the new body style has been achieved with minimal changes to weight and torsional rigidity. The soft top roof is housed in a neat tapered finisher with the roof mechanism stowed discretely below the belt-line.
Inside, the concept is packed with the production model Evoque's award winning technology, including Terrain Response, surround cameras, Park Assist and class leading infotainment featuring an 8-inch dual view touch screen and a sound system from British audio experts, Meridian. The Evoque Convertible Concept features unique 21-inch Titan silver wheels and is finished in a new metallic Causeway Grey paint. The interior is in Lunar and Ivory with leather seats featuring sporty perforated panels and Ivory contrast stitching.
The production Range Rover Evoque has been on sale for six months and is widely recognised as an international success with strong sales performances in 170 global markets, as well as achieving excellent
customer satisfaction and class-leading residual values. The Evoque has been launched to worldwide media acclaim and to date has been honoured with over 90 international awards.
John Edwards, Land Rover Global Brand Director said: "The Evoque Convertible Concept is a new twist to the Evoque story and explores the potential to further extend the nameplate's appeal. We are excited to see the
response to this concept as we assess the potential for building on the Evoque's exceptional success so far."
Ahead of the unveiling of the Evoque Convertible Concept at Geneva, Land Rover said there are no production plans confirmed, but overwhelmingly positive response from Geneva may change that.